Overcoming the Threat of Business Failure Through Innovation

In this video, we explore why businesses fail at alarming rates and how CEOs can leverage a structured approach to innovation to drive long-term success. We break down the key reasons companies struggle with innovation, practical strategies to overcome these challenges, and a step-by-step framework for building a culture of continuous innovation. If you're looking to future-proof your business and scale effectively, this is a must-watch.

Top Five Learning Points:

• Without innovation, businesses face a high risk of failure, with 65% not surviving past their 10th year.
• Even large corporations are vulnerable, with S&P 500 company lifespans shrinking from 33 years to just 14 years.
• A structured innovation strategy—including stage-gate frameworks and the 70/20/10 rule—is critical for managing risk and prioritising opportunities.
• A strong innovation culture requires leadership commitment, cross-functional collaboration, and a mindset that embraces failure as learning.
• CEOs must actively lead innovation efforts, track performance with clear KPIs, and scale successful initiatives for long-term impact.